One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. He's the president of the Milwaukee Bucks and he's a native New Yorker. So, whole different world kind of came around with COVID. We have large sections that you never think about 10 years ago that people hang out at a bar, never have a seat, never, standing room only. Peter Feigin: These are all massive, huge, systematic problems for generations that we've got to chip away from every day. You got to be someone that actually that enjoys being here and part of the family culture and part of an organization. He's also been quoted as saying he wants to play for the Bucks "forever" and he does not know if he could be "the same player" in a "flashy city." And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. All trademarks are the property of their respective owners. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. How we build our brand and how we build our awareness and likability around that, it's just kind of one of those no-brainers, too. We're not only going to be public, we're going to privately help kind of move the cause and funding. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. What would you be doing if you just couldnt be doing this? But this is literally a business based on humans and psychology and emotion and how we feel every day. Right? Again, under the umbrella of collecting people and really having experience in a big way. And the family went into the most unique times that we've ever seen in our lifetime a year ago. Peter: Married. So when I talked to her, I said, hey, Ive got to tell you, first of all, the executive committee at Saturday morning run says, this is a good thing. I guarantee youll find motivation and guidance from this remarkable man. As you get older, its just harder to keep up with everybody., Christopher dAmboise, a former principal dancer, Adam Keefe, a former N.B.A. Thats what we call our volunteering. I watch it. Youre unbelievably inspirational. Im like, we actually, might have a chance to get this done and to make a long story short, and unfortunately my twin brother thinks like I owe him a commission, for. Peter: Which people gave. Then you mirror that off the court. And they all live kind of the job we all live kind of each other's lives. Because there's a lot of founders and entrepreneurs that listen to this as well and managing that dynamic with their family. She couldn't be more supporting from everything. But I could swear by the 10th time it happened, it was not an accident.. This is the Impact Podcast. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? And I obviously was kind of like I call myself the Division 3 dream. That is an interesting statement. Peter: Well, I always default to the Cluckery. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. So, how do we figure out and reorganize on the senior leadership pattern. If you're going to go look at teams, grab my brother. How can we help each other and learn from each other? Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. Where is your ring? It would be fun to own a hundred McDonalds franchises and you guys would be great at that. For our listeners and viewers out there, to find Peter Feigin and the Milwaukee Bucks, you always could go to bucks.com. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. Daniel connected the partners with Peter, then chief marketing and revenue officer of Deluxe Entertainment Services Group, to analyze the franchise from a sales and development angle. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". What the heck do we do, like everybody else? He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. I better go home and talk to Natalia to do it. But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. Peter Feigin: They made it really simple. And they were kind of stuck at the last minute deep in the summer. He ends up being a generational player like you couldnt, if you were writing a Disney movie, which they have now written and now produced, it would be the fodder for a Disney. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. And one of the incredible things that Milwaukee did not have was kind of a meeting place. That the only option we really had was to build grassroots and build relationships and take time across the entire community. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. And you immediately go into, "What does this look like? Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. We're going to build it locally, regionally, nationally and then internationally. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Growing up, you used to hang out, go to the garden and you were a Knicks fan or Rangers fan and Yankees or Mets. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. Because I talked with the Lakers guys, I talked with the Boston guys on what they had, did. It is a really tough existence. I played soccer and basketball, not overly blessed with athleticism. "We have a really simple mantra. Peter: That was the Milwaukee Bucks. John: Just for a fun look, for our listeners sake. You sound super excited about the future. Peter: Yeah. Peter: Probably, now with the way interesting curriculum has expanded and fun case studies and like where schools are. By the way, part of the culture here and part of the DNA is, before you come in and before you, youve got to want to be involved. "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. At the backdrop of the luncheon were items invented by African Americans. Are you allowed to talk about that, Peter? Then I think as we keep exploring and kind of whats happening with online gambling and whats happening with NFTs and whats happening in the ticketing business, that it all evolves with technology, will be really interesting. So, thank you for being on the cast today. Peter: Yeah, it was incredible. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. That's not a "here we got to the finish line." Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. Even though you're at the World of Disney, even Disney after about 10 days, you're ready to get out of Disney no matter where you are. We closed our restaurants down. A lot of fun. So, I'm, as you know, extremely excitable and just want to kind of attack it and love the challenge. Hes with us today. And until next time, I'm Michael Red. But talk about that nuance and being in leaders on the social injustice play. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. How do we continue to not only understand it, but monetize it in a very big way? Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. We've made it intimate with a 17,500-person crowd. How could we reduce our costs immediately knowing that we weren't operating? Here is your example of everything you read everything you hear, everything he does is true. But talk about that dynamic leading through that. The Bucks are one of the 17 teams that is competing in the new NBA 2K League, a necessary decision in Feigin's mind. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" From 2006-2014, the Bucks only made the postseason twice in eight seasons. Weve had Giannis invest in the brewers, which is like. Where does it sit? How do you end up managing the importance of numbers and capital. We're going to develop some residential and we'll hopefully have a great commercial tenant and we continue to build. Everybody knows you are going to work your butt off if you work here. He simplified the housing market for me. Theres some great things. Woodhouse had no idea what to expect. You cant imagine. But he worries about the physical effects of another extended layoff. Peter Feigin: Listen. John: Hey, Peter. Hes the president of the Milwaukee Bucks and hes a native New Yorker. Its not the right environment for everybody. Peter: My wifes a native New Yorker. Were you looking at other franchises that have done this before, or were you looking at other business models and merging some version thereof? Thats the relentless, thats the difference I think of what success is. Peter Feigin: I mean, just different ways, we started to think about doing this. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. Proud of him and all the success. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. Giannis was like, Ill make this simple, its got to be bigger than that Lakers ring it might be, and its got to be cool. We wanted like a really cool clean design. Absolutely. But I think, if you sprinkle in the effort and the care, it affects change. His is a story of grit, will, and great humor. Hes very straightforward. They called themselves The Magic Three as middle school teammates on the Upper East Side. It would be great if you represented me and kind of went down there and looked at the business for a second." He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. I think engagement and investment in the community and social responsibility is like a big deal. Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. We happen to have like the largest kitchen in the state of Wisconsin. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. Peter: did active, to get in. Peter Feigin: That's right. So, I can't be too vocal, because if the owners knew how valuable it was that, I conceptually run a retail operation with thousands of pieces of apparel. power forward, Alex Woodhouse, 34, a photographer and musician. Property of their respective owners affects change do we do, like everybody?... Represented me and kind of move the cause and funding Hotel and said,... 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