The new look, which had blossomed, billowed and exploded the point of near absurdity, finally collapsed. Three-piece suits gradually went out of fashion in the early 1980s and lapels … But if he’s in the mood to get really fancy, he would wear an opera hat, white chamois gloves, silk scarf (white and black with black fringe or all-white) that’s, of course, monogrammed. The freedom casual clothes brought to men was a big sigh of relief. Some of their designs look downright modern even by today’s standards. Here are a few of the most useful ones: More books in this list of Vintage Fashion History Books. The emblematic wide-shouldered, slim-waisted, narrow-hipped silhouette of the 1940s was established. ... •The University of Nebraska Cornhuskers start off the decade of the 1940s by playing in the Rose Bowl New Year’s Day 1941, losing to Stanford University. The clothing reflected this practical and conservative time where materials were limited, even after the war ended in 1945. Skirts were straight in the front and sides, with all fullness drawn to the back. Dedicated to the memory and appreciation of our “Greatest Generation” and the 1940’s decade. This, in spite of the Depression, was another grand era for Haute Couture. Men were tired of scratchy uniforms and confining suits. ... 2019 The 1940's • 1940-1949 • Fashion History Movies Music Even though the war was a terrible thing, the fashion industry boomed. The quality and eventually affordability of ready made clothing gradually put local tailors and seamstresses out of business. Many secured their hair in simple snoods of veiling anchored on the head by a band of ribbon. He also loved his ulster, complete with wombat fur lined collar and the sleeves are leather lined. The suit jacket grew shorter and niftier. The very silhouette that dominated the ’40s was a casualty of war. The 1940s were defined by a clean and slim silhouette with a somewhat military feel. Embroidery was seen in almost every form: passementerie, jet beading, silk tassels, ball-fringe and more. These new shoulders were still sloped and unpadded but half-way between shoulder and elbow Dior attached a gathered flounce, often buttoned, sometimes lined with fur, so that it stood out. Share your love for 1940s Fashion: Clothing Styles & Trends. Clothes were at once less cautious and less tricky. History of Fashion 1930’s – 1940’s ‘It is no longer smart to be so boyish. Here is a book on Make-overs from Coats and Suits. The heels on shoes could only be 1 ½ inches high. Nylon, created by DuPont and introduced in 1938, replaced silk for women’s items until it began to be used for the same purposes as silk for the war. Another fashion detail which grew to such proportions as to affect the silhouette was the pocket. Join our other 1920s, 1940s and 1950s decade specific email lists here. Sometimes a three-step hem level was given by panels both longer and shorter than the skirt. The later the hour, the more skirt lengths wavered. Line at rationing board. Even more resources can be found in this article: How to Research Fashion History. Historical timeline. Utility and practicality became more fashionable and “Rosie the Riveter” was created as a role model. Stoles became popular again, made of tweed, wool, jersey, and fur. the box jacket, extremely young and casual, its squared-off lines accentuating the slimness of the skirt. Ironically, the very clothing that caused such turmoil during the war years, the Zoot Suit, was the single piece of fashion that influenced men’s post war clothing. Wedding dresses in the 1940s ranged from simple to extravagant. Click on the picture or title of the product and you will be redirected to the online merchant selling that item. This site does not claim ownership in any way. Colors continued dark or neutral. A gown in star sapphire blue, purple or black, with swirls of gilt and coral at the deep slashed throat is a perfect example of something a woman would relax in in 1941. And she has a HUGE collection of Argyle socks. Long sleeves were out, dresses were casual, and pants and ‘playsuits’ became everyday attire. All of this interference resulted in a slim, uncluttered look. Dresses and gowns began to be bias cut, meaning the fabric was cut diagonally, allowing it to cling to curves. js.src = "//forms.aweber.com/form/82/1601390282.js"; Coats grew collars which rose high at the back, then turned down in a sloping line to become miniature capes. Men's business attire saw a return of pinstripes for the first time since the 1970s. After World War II it returned to England from America in such exaggerated forms that the style leaders at last decided that it no longer had a place in men’s fashions. Clothes in the 1940s were very bright and colorful. Suit jackets had round collars and round-cut hemlines, while suit skirts belled out in front. The Belt of the Year in 1948 was the dog leash, a thin, rounded and made in a variety of colors and materials. Now let's have some fun! By day the general level had risen again to 14 or 15 inches from the ground, sometimes rising further at a wrap-around point, or slit for walking freedom. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. The tables turned in the 1940s. In the men’s fashion field, 1949 saw the death of the exaggerated drape jacket, which hung loosely from the shoulders with hardly any indentation at the waist-line. There were side panels, back and front panels, all-round strip panels like maypole ribbons. Flowing capes draped over day dresses and evening gowns alike. Urchin hair cut and petulant earrings a distinctive fashion style in 1949. Timeline of the 1940s 1949 China becomes Communist First non-stop flight around the world NATO is created The Soviet Union has an atom bomb 1948 Velcro is invented Velcro Invented in 1948 by the Swiss electrical engineer George de Mestral, Velcro is a hook-and-loop fastener, and your own Pins on Pinterest It is also known as a bomber jacket. Patent leather made a comeback in 1948 as well, especially in bags and belts. Simple tweed reefers, loose box coats, slim mid-length tuxedo coats all wore fur linings. Spring of 1949 went down in fashion history as the flying panel period. In 1941 they called scarfs “mufflers” and everyone wore one. Colored shoes were seen in shades of ivy leaf green, pewter, blonde, bronze and dark red. See more ideas about 1940s fashion, vintage outfits, 40s fashion. Even simple day dresses had necklines which plunged narrowly almost to the waist. Little felt caps, coifs bound tight around the hairline, wide bands of material (called “curvettes”) worn over the top of the head and tied under the hair in back with strings of felt or velvet ribbon. Nylon lingerie appeared in sufficient quantities to be on display instead of only under the counter. Oct 15, 2016 - By the time the United States emerged from the Depression, Europe and much of Asia were already at war. Women’s shoes were often one of three popular color choices: red, white or blue. The hat was still an important accessory and print wa… She would like earrings with golden swirls with ruby and rhinestone bands. Pieces were extremely well-tailored and the styles started to work for a multitude of occasions. Waterproofed boots with a lining of warm electrified sheepskin. Kerchief-pointed skirts, wavering between knee and ballet length, were another aspect of hem-line uncertainty and another reminder of the ’20s also recalled by the ever receding length of hair. During the German occupation of France, Louis Vuitton collaborated with the French Vichy regime, Philippe Petain and the Nazis who were responsible for the exile of French Jews to German concentration camps. The 1930s will be remembered for their glamour, despite the Depression. Rich furs, white paste jewelry, and coordinated accessories looked like a million bucks. Dresses in the 1940s were fantastic. She had all kinds of perfumes to choose from: Charbert’s Amber, Houbigant’s Chantilly, D-Orsay’s Le Dandy, Corday’s Jet, Bourjois’ Mais Oui, Suzanne’s Tout de Suite and Arden’s Blue Grass were just some of the popular perfumes at the time. The amount of pockets, buttons, pleats, and seams was dictated, and most decorations were not allowed. It's impossible to explain the importance of a fur coats in a woman's wardrobe in the 1940s. The zipper became … Femininity was in full swing in 1946, After long, wartorn years of wearing suits, women turned to dresses again. It was a sign of support for the war to be seen in your pre-war suits. Gentle arches, high heels and ankle straps all gave the foot a renewed appeal. In a nutshell, 1940s women’s fashion was about creating an hourglass silhouette with masculine details: padded shoulders, nipped-in high waist tops, and A-line skirts that came down to the knee. Women were particularly fond of ballet slippers in 1945. Another trend was the molded body-line, interrupted by sharp-angled shapes in collars, cuffs and stiffened hip draperies. Skirts in general narrowed as the year went on. Leather was needed for their boots. At the beginning of 1945, the roundness was first achieved by pulling the waist tight, emphasizing fullness above and below the waistline. Hardly any change from the late 1930s: Wide shoulders - emphasised even more than before -, and skirts that only just cover the knee. Search the RetroWaste database for all things vintage!! A lot of the materials normally used for clothing became scarce during the war. Due to the absolute necessity of belts in the wardrobe, manufactures began producing more inventive belt styles than had even been seen before. American cotton began to take over as a casual fabric of choice. The economic depression and anxious times partly lead up to WWII. Research for the 1940s Style Guide series involved years of gathering information from books, magazines, catalogs and online sources. “Drape” was a style which originated in England at the end of the 19th century and gave an illusion of broader shoulders and deeper chest. The style held over into the 1950s, but the 1940s skirts were not as full. The tricorne, bicorne and tiny pillbox were popular hat shapes. At ease, at home, the man relaxes with his pipe and the paper in a chevron-weave smoking jacket. Colors were delicate, pale blues and pinks, pale yellows and violet, were common color combinations. Even though the 1940s fashion industry was bogged down by WWII regulations, that didn't stop designers from making glamorous clothes. It was the total opposite of what had been worn for the last three years. Timeless 40s fashion trends make a memorable comeback October 12, 2017. At the office, suits were becoming sleeker, more thinly cut and more expensive. A whole range of “charcoal” colors  as if black had been mixed with them, appeared. Learn about the history of 1940s wedding gowns and view a picture gallery with over 50 pics. War clothing could be seen being wore on people on the streets. var js, fjs = d.getElementsByTagName(s)[0]; There were some fitted, bell-skirted coats, but the pyramid coat, sloping out from neck to hem, was the prevailing line. The length of the skirts and dresses hit right above the knee due to fabric ransons. The curves that were so popular in 1945 were replaced by a more natural look. After the war, the need for suits to be worn at all times was replaced by more causal sporting attire. In 1947, Paris designer Christian Dior showed his debut collection, soon to be dubbed the ‘New Look,’ which was the total opposite of the severe styles of the war. Garters were a hot items as well — keeping those wide-ribbed brushed wool socks up. In Europe, fabric could be had for fewer coupons than a ready-made garment. Even pants had a similar high waisted, wide leg shape. Cheaper materials were used to produce clothes and simplicity was the new virtue. The double breasted suits were forbidden during the war except for formal occasions such as weddings. Both the oval and the halter neckline were uppermost also in a new genre of play dress for the south. fjs.parentNode.insertBefore(js, fjs); By 1938, small shoulder pads had become fashionable, heralding the shoulder emphasis of the 1940s. In the evening they rose to shoulder level; were smartest in black glace kid. First, for women (click here to jump to men): The 1940s were defined by a clean and slim silhouette with a somewhat military feel. Aside from breakthroughs in man-made materials, fashions of the day were most affected by the governmental clothing restrictions put in place for the duration of the war. Although eveningwear was still made and worn, people began to dress more casually in restaurants and theaters. Shoulders were covered by tiny boleros. As such, 1948 fashions are markedly more embellished in the back than 1947 designs. The skirt itself was always skin-tight. Eventually, women adopted the New Look that would become the style of the ’50s. Fashion did not reflect real life in the 1930s. There were specific outfits that were meant for specific times of the day. Breast-high pockets, funnel-shaped, had flaps pointed and stiffened like calla lily petals to stand up above shoulder level. « History of Men’s Watches – 1900s to 1960s, Forties Fashion: From Siren Suits to the New Look, Esquire’s Encyclopedia of 20th Century Men’s Fashions Hardcover, Vintage Fashion: Collecting and Wearing Designer Classics, Everyday Fashions of the Forties As Pictured in Sears Catalogs, http://www.centuryinshoes.com/decades/1940/1940.html, http://www.headoverheelshistory.com/1940.html, Privacy Policy, Disclosure, Terms and Conditions. All images, videos and any other multimedia shown on RetroWaste is in fair use context. While not overly feminine, they still had a distinct look from man-tailored suits, and were exactly what women were looking for. A softer, silkier version was used for day dresses, and a thick version replaced wool for suits and coats. The floor-length crinoline skirts, were kept for debutante and ball dresses. The straight, spare skirt was broken across the front by soft trouser pleats, and a new hike-back skirt appeared still straight in front, but hiked up slightly in back to make it swing out gracefully behind. When U.S. restrictions were lifted in 1945 and ’46, women continued to wear their war-time garb. the hips. There were, however, a few features that made a suit style unique to the 1940s. Christian Dior showed the first short-and-long evening dress, spiraling from above the knee to train length. The war also brought social and cultural change as greater numbers of women entered the workplace. Collarless knit tee shirts, open collar dress shirts, ascot ties, slip on loafers, and sandals in summer became the everyday man’s dress code. Simple, practical, 1940s shirtwaist dresses. RetroWaste makes every effort to provide quality learning materials and access to legal purchase methods within the confines of U.S. law. the bolero, fitted close to the lines of the figure after the authentic Spanish fashion; The waist was slightly defined with a simple belt. The 1940's brought a new silhouette in women's fashion. After the death of Georges Vuitton in 1936, Gaston-Louis Vuitton took control of the business. Fashion was of course affected by this and the glam 20s were exchanged to the practical style of the 30s. your own Pins on Pinterest What did people wear in the 1940s? In Britain and elsewhere in Europe, ration coupons for clothing were given out on top of the restrictions, and they didn’t go far. This original method of achieving a slim look combined with becoming movement made such an impression that the Paris spring collections were full of developments of this flying panel theme. Metal and various chemicals were needed to make just about everything for the war effort. Jackets, blouses, sweaters, and skirts were short and close-fitting, all unadorned and with the requisite sharp shoulder pads. This basic outfit dispensed with stockings and most underclothing, and over it a pinafore or simple wrap-on skirt completed a whole costume. It’s hard to deny that as 1945 progressed, the fashion world took on a much more relaxed and peaceful tone. The spring and summer also saw a new low level in daytime necklines. Frivolity and extravagance were put on hold. And for her tweeds, nothing could be better than crocodile skins from the Argentine. It was worn over top of the swimsuit. The United States Production Board put into place ‘Limitation Orders,’ order L-85 governing women’s clothes, which were in effect until 1946. The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. The tent coat disappeared, replaced by the belted greatcoat or the fitted coat with small shoulder capes. The short hair of late 1948 was still long enough to curl out like a drake’s tail at the nape but late 1949 saw actually shingled heads and that variant, the gamine hair cut, reputedly begun by mannequins fretting their short hair unevenly with razor blades but soon developed through more orthodox means by the hairdressers. Blue, petrol and thunder blue and royal blue, returned, especially with black. It was intended for late afternoon and evening wear. The college girl wore a stocking cap made of hand-knit virgin wool with a roll-neck jerkin. The German invasion of Poland in September 1939 set the tone for everything that happened in the next decade. The rounded line replaced angles, which was the primary means of avoiding boring designs. And that look was often quite masculine, even militaristic. March 1943. When she plays cards in the evening she wears a pure cashmere cardigan in maize, gray, blue, natural or purple. May 19: Chinese leader Ho Chi Minh founded the Communist Viet Minh in Vietnam, an event that was to lead to yet another war for the U.S. years later. One that is black suede or claf, gathered on a frame and for extra dash — she’ll want her name in golden script. The economy prospered, and clothing manufacture became cheaper and easier thanks to new methods devised for the war. Lanvin, Molyneux, Mainbocher, Patou and Maggy Rouff all had active fashion houses as … It was a time of great transition, which was reflected in fashion. All of the new styles originated there. And as fashion follows social trends and the events of the world economy, World War II necessitated changes in clothing styles and fashion design. Zippers in flys, called front fly fasteners, were allowed, although button flys were preferred and easier to obtain materials. Women made an effort to make their waist thin. Newest of all for Europe (but already familiar to America) were the strapless evening dresses in rich fabrics with street-length skirts: a few full, but the majority slim sheaths the 1920’s all over again, except that these dresses were invariably belted, in contrast to the unbroken line of that earlier period. A woman’s duty was to take care of the homefront, both at her household and in jobs previously held by men. However, that trend was only popular with the young, urban men during the war years. Longer, looser jackets, double pleated pants, big hats, and even wide ties made their way into late ’40s men’s fashions. WWII began in 1939 and fashion took on a new role. After Germany took over Paris in 1940, many of the designers closed their fashion houses, some fleeing the country. Even the raincoat made a welcome fur-lined appearance, giving women an opportunity to be warm in any weather. Women who couldn’t afford to buy an entirely new wardrobe would pull their loose fitting clothing tighter or just cut them smaller. Skirts were shorter and tighter than anyone was used to, and shirts and jackets were plain and practical. Also, with the rising of the hemline came a new focus on shoes. Navy blue was chosen for winter and for evening, and other colors particularly favored were dark greens, many browns and clear geranium reds. 1940’s fashion timeline. The pure wool alpaca lining zips out and makes a separate sleeveless vest. Three jackets in particular marked a development: 1.) By winter, 1943, the covered-up, short-skirted dinner dress of 1942 had become a full-fledged, decollete evening dress: short black slipper satin dresses with ribbons of satin over bare shoulders; halter tops of white satin and sequins barbarically strapping naked backs above simple short black crepe skirts; short black crepe dresses with deep oval decolletage and tiny cap sleeves dangerously edged in black lace. Suits were still the most popular single fashion. Simply put: It was tacky to look rich, but crucial to look respectable. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. The war had a big impact on the fashion in the 1940's. The plain and functional styles lasted throughout the war. The length and width of blouses, skirts and dresses was restricted, as was sleeve length and hip width. 2.) Many different fashion trends and styles were introduced during this time. Fashion in the 1940s was a good mix of comfort and glamour. However, most were also ready for a change. The latter half was luxurious, with a clear focus on elegance. The lampshade dress fit very tightly from shoulder to mid-thigh, where it flared out intensely. Handbags shrank in size and the extravagant jewelry that had been so popular over the past few years was toned down to smaller pieces. In the United States, pattern sales skyrocketed. Pamphlets with titles like ‘Make and Mend,’ and ‘Make It Do Until Victory’ showed women how to fix and care for their clothes to make them last, and to make them from other household items like blankets and curtains. War time clothing influenced men’s fashion design after the war by coping or modifying uniforms into civilian clothes. The Kiltie, a short pleated skirt which came in varied lengths, was a vital part of the playtime wardrobe. There was much beige and grey. Eventually the round look took every costume. 1960's Fashion Timeline Timeline Description: Fashion throughout the ages has always changed, but none so quickly as it changed in the 1960's. Trench coats, bomber jackets, knit undershirts, pea coats, chino pants, and aviator glasses all have roots in WWII military clothing. Fashion designers distinguished themselves even further from dressmakers with modern designs and luxurious fabrics. Military clothing was everywhere in the 1940s. It was seen in every material: felt, fur, crocheted wool flecked with colored sequins for the evening. A few of the more daring began to couple the pinafore with an adaptation of the ballet dancer’s leotard: waist-length tights and a separate crew-neck shirt of striped or figured wool jersey. 3.) Preferably a pair that matches your outfit. Fine Irish linens returned and were used for simple things like day dresses, or for extravagant lace. Hollywood starlets were clothed in long, draping, flowing gowns made of satin, crepe, silk, and velvet. The ankle-length evening dress eclipsed the picture-skirted ball gowns in importance. The brighter the better. It was a very flattering look to the female figure. Nosegay print in rayon crepe; white or blue with red ric-rac, maize with green — or pink with blue. Anonymous American designers simply copied the looks coming from France for their wealthy clientele or for stores. if (d.getElementById(id)) return; And speaking of keeping things up, he needed black trimmed rayon moire suspenders complete with monogram. 1930s men’s clothing, either for day, sport, or evening were styled to make a man feel “larger than life.” During the 1941-1945 WWII era, fabric rations limited cloth to make suits but not style. Hats fitted close to the skull were hot. She will also need some Edelweiss doe-skin gloves, a smart umbrella and a handbag — soft one. The 1940s style can be divided into two categories. The brighter the better. Late 1930s Women’s Fashion. New Orleans, Louisiana. If the 1920s were the happiest of decades with a forceful optimism, the 1930s were quite the opposite. 1948 Men’s Suits Inspired by the Zoot Suit. js = d.createElement(s); js.id = id; Sep 22, 2019 - Women's fashions of the 1940s. Long coats adapted from officers’ greatcoats, and short coats adapted from seamen’s jackets, were seen everywhere practical, dashing, adaptable; but it was the fur-lined coat, launched in the autumn, that became the big news of winter. The colors of fabrics were set each season to conserve chemicals, so only a handful of patriotically named hues were available. Fashion followed movie stars’ apparel both on and off the set. Of comfort and glamour most decorations were not as dramatic as they were for women button! Creating their vintage fashions, they had to resort to using new materials machinery, textiles, and skirts a. 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