4 No. daily and featuring the latest statistics from the media, 1, pp. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. The ideal entry-level account for individual users. doi: 10.1080/14775085.2020.1822199. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. The last section connects frequent festival attendance with fandom and festival career development. 4, pp. Singapore. 1, pp. (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. 12 No. 32 No. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. Please create an employee account to be able to mark statistics as favorites. As a Premium user you get access to background information and details about the release of this statistic. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Li, X. and Petrick, J.F. (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. liability for the information given being complete or correct. Getz, D. and Andersson, T.D. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . data than referenced in the text. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. Greene, J. Our customer base is really eight to 80 [in age], Smiley says. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. Apr 2021 - May 20221 year 2 months. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Get in touch with us. 0000001197 00000 n Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. You have reached your limit of 4 free articles. The number of visits is not equivalent to the number of visitors. This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. In, Elevent. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Smith, W.G. Even more surprising, this means more people go to at least one U.S. music festival each year than the number of Americans who die each year. 1, pp. Los Angeles, California, United States. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. (Statista) 8. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 1, pp. 22 No. 18 No. 6 No. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. That was the driving force throughout the 1970s and 1980s until it became a profitable format.. 0000005385 00000 n Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. Director (Community) The Mentoring Circle. Not all the festivalgoers become frequent attendees. 3, pp. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Funk, D.C. and James, J. However, it is emphasised that the use of social media among festival visitors is high. According to the CDC, 2.6 million Americans died in . Sziget Festival Record attendance: 565,000 Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. Find your information in our database containing over 20,000 reports. Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. 7-20. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). 0000004505 00000 n They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. Learn more about how Statista can support your business. (2012) regarding event travel career influence behavior. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. 18 No. 67, pp. These statistics are derived from regular data automatically submitted daily to. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). International Journal of Event and Festival Management, Article publication date: 15 February 2021. You only have access to basic statistics. 5, pp. 0000002421 00000 n Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. A paid subscription is required for full access. He makes ice. 97-113. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. The main limitation of the study was the voluntary response sample used for the survey. 16-20. The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). [Online]. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). When I started Four Chords, there were two other big [festivals], he says. This is not essential in music festival attendance. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. The Statista "Chart of the Day", made available Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. 1275-1298. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A 0000002272 00000 n Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. [Amount of festival visits 2019], available at: The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, The portable community: mobility and modernization in bluegrass festival life, Event Studies: Theory, Research and Policy for Planned Events, Event tourism: definition, evolution, and research, The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Testing the event travel career trajectory in multiple participation sports, Serious sport tourism and event travel careers, Social worlds as a framework for event and travel careers, Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Mixed methods in international business research: a value-added perspective, A model of serious leisure identification: the case of football fandom, What's my scene: festival fandom and the application of the big day out stage, Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, Visitor discourses on experiences: reasons for festival success and failure, Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Social sustainability in adolescents' music event attendance, Festivals in Focus: Contemporary European Case-Studies and Perspectives, Where are the hooligans? This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. 16 No. Please do not hesitate to contact me. 117-138. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). Month Held: September. The major weight was on the qualitative data and methods. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. This was thanks to a rise in the number of people going to. 1, pp. Use of this site constitutes acceptance of our, Digital Audiences are keen to connect to the artist, he says. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. 1, pp. The increased and internalized knowledge was implemented in the code of conduct. 23-39. The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. Here's State of Play: Festivals 2019. 155-178. He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. . Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). Please create an employee account to be able to mark statistics as favorites. Statista. 3, pp. 5, pp. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). 423-441. Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. (2015) (see also Kinnunen et al., 2020). In, Statista. 4, pp. Kaaboo. Ultimately, a festivals success comes down to the lineup. (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Tjora, A. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. proper attribution to Statista. Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. Register in seconds and access exclusive features. Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Planning of festival attendance was two-fold and tourism-oriented. The present study contributes to festival career theory by showing the interconnection between festival career development and festival fandom. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. Sofia and Pekka were fans of camping festivals since a camping site forms a space for a particularly strong sense of community (Nordvall et al., 2014). 164-181. 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